Avenue M CEO to Speak on Membership Dues at the 2023 ASAE Annual Meeting.

On August 7, 2023, Sheri Jacobs, FASAE, CAE, CEO and President of Avenue M Group will present, “Is it Time to Consider a New Dues Structure?” during the 2023 ASAE Annual Meeting in Atlanta, GA.

Session Description. A recent poll conducted by Avenue M with CEOs revealed only 14% believed their associations’ dues structures were perfect as-is. The other CEOs reported their dues structures needed either a major overhaul or some form of updating. So, is it time to revitalize your membership structure? During the session attendees will leave with actionable to-dos and an understanding of:

• The basics of strategic pricing.
• How to optimize the member experience.
• How to determine the real value you are delivering.
• How to overcome the challenges associated with change.

If you’re ready to lay the groundwork for growth and better engagement, this session will help you start down that path.

About ASAE Annual Meeting. The ASAE Annual Meeting & Exposition2023 is where thousands of association professionals and industry partners gather to exchange knowledge, resources, strategies, solutions, and more. With over three days of learning, growing, and finding inspiration, attendees leave equipped with a year’s worth of support in their daily responsibilities as leaders in the association industry.

To learn more about the meeting and register, click here.