Membership is what it's all about for most associations. With dues being the largest source of revenue for many associations, membership is often called the lifeline of associations. But like everything else, it's constantly evolving. Your membership program, strategy, and tactics should evolve too. Membership Essentials can help with that.

Membership Essentials cover

This new edition of a perennial bestseller and CAE Core Resource covers every facet of membership, from recruiting and engaging new members to membership retention and everything in between. The comprehensive examination of this critical area of association management will benefit those trying to structure a department, train staff, or make adjustments to their current tactics and strategies. In it, you'll find:

  • formulas for calculating financial metrics
  • sample infographics and dashboards
  • tables and figures offering examples, research data, and more
  • case studies

Membership Essentials reflects the expertise and experience of thought leaders from the association community and membership guru Sheri Jacobs, FASAE, CAE, who served as executive editor. Make sure you're well informed on current membership trends and best practices.

You can find the second edition of Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources on the ASAE website.  (2016, ISBN 978-1-118-97624-1, 304 pages)