Trending News & Topics
Discover insights and expert tips on the major issues facing associations.
Implementing Returnship Programs in Response to Employee Turnover
ASAE/Avenue M Group text poll featured in Associations Now
Avenue M Group Renews WBENC Certification
Avenue M Group is re-certified as a woman-owned business by the Women’s Business Enterprise National Council (WBENC).
Reducing Employee Turnover
ASAE/Avenue M Group text poll featured in Associations Now.
Sheri Jacobs, FASAE, CAE Selected to Speak at ASAE Annual Meeting
Avenue M CEO to Speak on Membership Dues at the 2023 ASAE Annual Meeting.
Our Solutions
Avenue M can help your association unlock its potential through research, strategy, financial modeling, and DEIA initiatives.
Research & Insights
Avenue M helps associations dig below the obvious and use creative research techniques to get the insights needed to achieve their goals.
Membership & Marketing
Avenue M knows that building value is only part of the equation when you are recruiting, engaging and retaining members; you also need innovative strategies, tactics, and messages that resonate.
Strategy & Facilitation
Avenue M helps associations create strategic plans that are data-driven, visionary, and realistic. Once completed, your plan will inspire all who engage with your organization
DEIA Guidance
Avenue M can help you build an innovative, future-ready culture that values diversity, equity, inclusion, and access. Our expertise is grounded in research, our focus is on good governance and engagement.
About Avenue M
We’re a global, full-service research and consulting organization with expertise in driving member growth, increasing revenue, and strengthening brands.
Sheri Jacobs, FASAE, CAE
As the founder of Avenue M Group, Sheri Jacobs, FASAE, CAE, has helped 300+ associations tackle their goals. When she is not working with clients or volunteering, Sheri can be found training for her next marathon, photographing wildlife, or spending time with her family.
Avenue M Association Quick Poll: What is it?
Avenue M sends a bi-weekly poll via text message on the major issues facing associations, making it easy to join in on the conversation with your peers. As a participant, you receive the poll results just two days later, along with related content such as expert tips and additional resources to help you put the data into action. Want to read a few recent articles from our Quick Poll? Click here.
Featured Resources
Data, insights and analysis from the experts at Avenue M and your peers in the association community.
The Rise of Webinars: Associations Adapted During the Pandemic, but Is It the Right Long-Term Strategy?
Associations leverage webinars to engage members, but the demand fluctuates for some as they navigate the post-pandemic landscape.
Our Clients
Having worked with 300+ professional and trade organizations, at Avenue M, we have a great deal of respect for the power and impact of our clients.
Testimonials
At Avenue M, we love what we do and it shows. Hear from some of our clients how our work has helped them achieve their goals.
AHIMA employed Avenue M to provide an assessment of our entire membership function to ensure we had alignment with the rapidly changing needs of the healthcare industry and position us for growth. Sheri Jacobs and her team did an exceptional job of listening to us up front to ensure the deliverables would meet the specific needs we had identified. The final report they delivered exceeded all of our expectations as they provided insights into issues we didn’t fully understand along with a clear plan to implement strategies, tactics and outcome measures for future success. Avenue M was a wonderful partner that anyone looking to assess their membership function should consider.
American Health Information Management Association
Keith Olenik, MA, RHIA, CHP Chief Member Relations and Service Officer
“Avenue M helped us reevaluate the structure of the membership and add a couple of extra levels of membership so we could add a lower level tier and a higher one,” said Amanda Garcia, VSA’s vice president of community and government relations.
Visit San Antonio
Amanda Garcia, PMP, CTA, Vice President of Community and Government Relations
Working with Avenue M validated how important it was for the Appraisal Institute to make some critical revisions. “As long as we had the recommendation from the consultant that it was something the organization needed to move toward, it helped put power behind it,” Siradas said. “I couldn’t be happier working with Avenue M.”
The Appraisal Institute
Sue Siradas, Director
