Trending News & Topics
Discover insights and expert tips on the major issues facing associations.
Are Associations More Open to Shifting Their Risk Appetite?
Despite ongoing economic and political uncertainty, new data shows stability in how associations view risk around membership models, with most still playing it safe, but some ready to explore change—prompted…
Many Organizations Say They’re Adaptive. Are They?
According to an Avenue M poll, some are charging ahead while others are moving much more slowly.
Membership, Governance, and Tech Top the Reset List
Association leaders’ top revamp priorities are membership, governance, and tech stacks. A new Avenue M poll reveals where they’re focusing reset efforts to engage members more effectively, meet evolving organizational…
Tapping New Revenue Streams Can Be Essential for Growth & Stability
A new Avenue M quick poll shows most associations are playing it safe—with minimal revenue from new business. In today’s volatile landscape, that caution could cost more than it saves.…
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Avenue M can help your association unlock its potential through research, strategy, financial modeling, and DEIA initiatives.
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Avenue M helps associations dig below the obvious and use creative research techniques to get the insights needed to achieve their goals.
Membership & Marketing
Avenue M knows that building value is only part of the equation when you are recruiting, engaging and retaining members; you also need innovative strategies, tactics, and messages that resonate.
Strategy & Facilitation
Avenue M helps associations create strategic plans that are data-driven, visionary, and realistic. Once completed, your plan will inspire all who engage with your organization
DEIA Guidance
Avenue M can help you build an innovative, future-ready culture that values diversity, equity, inclusion, and access. Our expertise is grounded in research, our focus is on good governance and engagement.
About Avenue M
We’re a global, full-service research and consulting organization with expertise in driving member growth, increasing revenue, and strengthening brands.
Sheri Jacobs, FASAE, CAE
As the founder of Avenue M Group, Sheri Jacobs, FASAE, CAE, has helped 300+ associations tackle their goals. When she is not working with clients or volunteering, Sheri can be found training for her next marathon, photographing wildlife, or spending time with her family.
Avenue M Association Quick Poll: What is it?
Avenue M sends a bi-weekly poll via text message on the major issues facing associations, making it easy to join in on the conversation with your peers. As a participant, you receive the poll results just two days later, along with related content such as expert tips and additional resources to help you put the data into action. Want to read a few recent articles from our Quick Poll? Click here.
Featured Resources
Data, insights and analysis from the experts at Avenue M and your peers in the association community.
Are Associations More Open to Shifting Their Risk Appetite?
Despite ongoing economic and political uncertainty, new data shows stability in how associations view risk around membership models, with most still playing it safe, but some ready to explore change—prompted…
Our Clients
Having worked with 300+ professional and trade organizations, at Avenue M, we have a great deal of respect for the power and impact of our clients.
Testimonials
At Avenue M, we love what we do and it shows. Hear from some of our clients how our work has helped them achieve their goals.
Avenue M’s expertise was crucial to our work to gather and analyze public library data at a national scale. The team was exceedingly capable, professional, and flexible – key qualities in a successful and fruitful partnership.
Brooklyn Public Library
Amy Mikel, Director of Customer Experience
AHIMA employed Avenue M to provide an assessment of our entire membership function to ensure we had alignment with the rapidly changing needs of the healthcare industry and position us for growth. Sheri Jacobs and her team did an exceptional job of listening to us up front to ensure the deliverables would meet the specific needs we had identified. The final report they delivered exceeded all of our expectations as they provided insights into issues we didn’t fully understand along with a clear plan to implement strategies, tactics and outcome measures for future success. Avenue M was a wonderful partner that anyone looking to assess their membership function should consider.
American Health Information Management Association
Keith Olenik, MA, RHIA, CHP Chief Member Relations and Service Officer
“Avenue M helped us reevaluate the structure of the membership and add a couple of extra levels of membership so we could add a lower level tier and a higher one,” said Amanda Garcia, VSA’s vice president of community and government relations.
Visit San Antonio
Amanda Garcia, PMP, CTA, Vice President of Community and Government Relations
