What We Offer
We customize our work to your specific needs to deliver actionable insights and realistic solutions. How can we help you?
Growth Strategy
Looking to grow your market share or increase engagement and participation?
Avenue M will conduct an audit and assessment of your current efforts and provide a strategic and tactical plan for long-term growth. Every plan includes immediate, short-term, and long-term recommendations to help you achieve your growth goals.
Marketing Plans
Want to create or refresh your onboarding and engagement plans to maximize participation and value?
Onboarding new and returning members is key to achieving higher retention and participation rates. Ask us how we can create or refresh your onboarding and engagement plans to maximize participation and value.
Dues Modeling & Restructuring
Is it time to restructure your organization’s membership model and dues structure?
Avenue M has extensive experience aligning value with cost through research, financial modeling, and market testing. We can help you explore a variety of models, weigh the risks and rewards, forecast possible outcomes, and help you transition to a new model.
Member Needs Assessment
Understanding members' needs, interests, motivations, behaviors, and jobs-to-be-done, as well as where to invest, maintain, or divest your resources is critical.
Avenue M can conduct a comprehensive research study using qualitative and quantitative methods to help you gather important data. We can also benchmark your KPIs, including Net Promoter Score (NPS), Satisfaction, Likelihood to Renew, and other questions against our comprehensive database of other research studies.
Featured Case Studies
300+ associations have turned to Avenue M to help them address their biggest challenges. We are proud to share a few examples.
Testimonials
At Avenue M, we love what we do and it shows. Hear from some of our clients on how our work has helped them achieve their goals.
AHIMA employed Avenue M to provide an assessment of our entire membership function to ensure we had alignment with the rapidly changing needs of the healthcare industry and position us for growth. Sheri Jacobs and her team did an exceptional job of listening to us up front to ensure the deliverables would meet the specific needs we had identified. The final report they delivered exceeded all of our expectations as they provided insights into issues we didn’t fully understand along with a clear plan to implement strategies, tactics and outcome measures for future success. Avenue M was a wonderful partner that anyone looking to assess their membership function should consider.
American Health Information Management Association
Keith Olenik, MA, RHIA, CHP Chief Member Relations and Service Officer
Working with Avenue M validated how important it was for the Appraisal Institute to make some critical revisions. “As long as we had the recommendation from the consultant that it was something the organization needed to move toward, it helped put power behind it,” Siradas said. “I couldn’t be happier working with Avenue M.”
The Appraisal Institute
Sue Siradas, Director
Reimbold credits CHEST’s successful transition on its strategic plan, board support, the resources to support it, and Avenue M, which helped them “think outside the box and look at trends outside our sphere.”
American College of Chest Physicians (CHEST)
Sue Reimbold, MA, CAE
