Needs Assessment
Ready to enhance your value proposition or ensure you’re aligned with member needs?
Good research provides good insights. Great research digs below the obvious. It deepens an organization’s understanding of its competitive advantages and the unique opportunities it has in the marketplace. When an organization works with Avenue M it will significantly increase its chances that it will be best prepared for the future regardless of external forces.
Branding & Communications
Want to gain insights into how different audience segments interact and perceive your organization’s brand?
Avenue M conducts in-depth branding and communication studies to quantify the probability a member will recommend your organization to others (NPS), gauge overall perceptions, measure the degree to which members will choose you over competitors, and understand brand loyalty. We will measure your brand’s health and the effectiveness of your communications through research and analysis.
Conferences & Events
Looking to increase revenue and/or participation at your next conference?
Awareness. Perceptions. Relevancy. Affordability. Timing. Experience. Value. These factors often play a major role in the decision to attend a conference and return in future years. Although your organization may have built a loyal base who regularly attend your conferences, it is essential to understand changing expectations and needs in order to continue growing market share and cultivate a meeting experience that engages all target audiences
Industry/Workforce Studies
Need to stay abreast of major trends impacting your industry or profession?
Research and data about the workforce are critical to determine trends in employment, address professional development needs, inform advocacy efforts, and quantify barriers to access. Over the years, Avenue M has been a strategic partner to many organizations that aim to track industry and workforce trends to ensure alignment.
Marketplace Analysis
Interested in launching a new program or product?
Consider conducting a marketplace analysis to gain insight into the next best alternatives and how they compare to your offerings. Avenue M will explore the factors that impact the decision to buy, including price, features, benefits, and accessibility through research and analysis.
Featured Case Studies
Read how Avenue M has helped our association clients adapt to a changing world.
Testimonials
At Avenue M, we love what we do and it shows. Hear from some of our clients on how our work has helped them achieve their goals.
Working with Avenue M validated how important it was for the Appraisal Institute to make some critical revisions. “As long as we had the recommendation from the consultant that it was something the organization needed to move toward, it helped put power behind it,” Siradas said. “I couldn’t be happier working with Avenue M.”
The Appraisal Institute
Sue Siradas, Director
Reimbold credits CHEST’s successful transition on its strategic plan, board support, the resources to support it, and Avenue M, which helped them “think outside the box and look at trends outside our sphere.”
American College of Chest Physicians (CHEST)
Sue Reimbold, MA, CAE
At my previous organization, when we needed a partner to manage a significant DEIA study with 16 societies in the built environment, we turned to Avenue M Group. They provided us with baseline data that was an important first step to help make positive change in our workforce and culture within the industry. Avenue M’s collaborative approach, streamlined tools and frequent communications ensured we were able to achieve our goals in a timely manner.
National Institute of Building Services
Lakisha A. Woods, CAE, CEO, American Institute of Architects
