Sheri Jacobs, FASAE, CAE, discusses four key considerations associations should assess when evaluating changes to their member dues structure

President and CEO of Avenue M Group, Sheri Jacobs, FASAE, CAE, is featured in the March edition of The Membership Management Report, which includes several articles on topics covering career advancement, useful analytics, association management practices, evaluating member dues, and more. Jacobs is featured in the article, “Time to Consider a Change to Your Member Dues?” on page 3 of the report, where she discusses the importance of understanding your audience to match pricing to perceived value and shares the following four key considerations associations should evaluate before implementing changes to their dues structure:

1. Clarify your goals.
2. Understand perceived value.
3. Consider ability to pay.
4. Solve key member problems.

Jacobs expands upon each of these key considerations, including tips and important questions to ask, within the article. To learn more about these key considerations, and to read the other articles within the report, click here.

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