Sheri Jacobs, FASAE, CAE, discusses whether associations should waive fees for new members.
Avenue M President and CEO Sheri Jacobs, FASAE, CAE, was interviewed for the Associations Now article, “Should You Waive Fees for New Members?” She emphasizes the importance of associations using both “gut intuition” and data to inform such a decision. Sheri also provides a four-step roadmap for making the decision of whether to waive membership dues for new members.
You can learn more about the roadmap by reading the article here.
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