As a Senior Consultant of Market Research, Taryn works on all aspects of the research process – conducting both primary and secondary research, to provide clients with the necessary tools to make data-driven decisions. She particularly enjoys utilizing qualitative research to dig deeper into the insights and data revealed through quantitative research methods. Before joining Avenue M Group, Taryn worked as a marketing and media intern at St. Peters UCC, where she conducted interviews and drafted press releases to optimize the organization’s media presence in the community. Taryn graduated from Elmhurst University with a Bachelor of Science in Business Management and a concentration in Entrepreneurship.