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Matthew Cavers

As Senior Director, Research and Consulting, Matt leads a wide variety of consulting and research engagements, guiding associations as they look to increase membership, improve value, and invest in the future. Over the last 5 years, Matt has worked with more than 30 associations representing a range of industries from healthcare to finance. While Matt is involved in many different aspects of research including research design and data analysis, he most enjoys using quantitative techniques to help associations better understand the financial impact of switching to a new membership model or restructuring their dues. Prior to joining Avenue M Group, Matt’s experience included statistical analysis, data collection and economic research. Matt worked as a Research Assistant at DePaul University’s Center for Community Research. He researched the economic factors that affect the sustainability of recovery homes as well as the determinants of recidivism. Matt graduated from the University of Illinois-Chicago (UIC) with a Bachelor of Science, with a major in Economics and a minor in Psychology. Matt worked as a research assistant in the Cognitive Psychology Lab during his time at UIC.

(Photo by Susan Ryan Kalina)

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Avenue M Group is a global, full-service marketing research and consulting organization with in-depth expertise in examining why members and prospects believe in brands, organizations and missions.

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