As a Director of Market Research, Greer works on the complete life cycle for both quantitative and qualitative projects. Managing internal and external communications to ensure smooth, timely, and exemplary product delivery for Avenue M’s clients, Greer implements a holistic approach to each and every project. Creating surveys, running data analysis, auditing marketing materials, writing strategic and tactical recommendations, assisting with strategic planning facilitations, and producing final presentations are key responsibilities she executes in the role. Greer graduated from the University of Illinois at Urbana-Champaign with a dual Bachelor of Arts degree in Economics and Global Studies. She holds a minor in French and a concentration in communications. While working as a Teaching Assistant abroad, she wrote a thesis examining verbal, non-verbal, and meta communications in secondary language classrooms.