As Senior Consultant, Market Research, Greer works on the complete life cycle for both quantitative and qualitative projects. Managing internal and external communications to ensure smooth, timely and exemplary product delivery for Avenue M's clients, Greer implements a holistic approach to each and every project. Creating surveys, running data analysis, auditing marketing materials, writing strategic recommendations and producing final presentations are key responsibilities she executes in the role. Greer graduated from the University of Illinois at Urbana-Champaign with a dual Bachelor of Arts degree in Economics and Global Studies. She holds a concentration in communications as well as a minor in French, which she received abroad while working as a Teaching Assistant. Her senior thesis research examined verbal, non-verbal and meta communications in secondary language classrooms.
(Photo by Sheri Jacobs, FASAE, CAE)