Success Story: Avenue M’s President & CEO’s book credited as a guide to an association’s success.

The Art of Membership, written by Avenue M President and CEO, Sheri Jacobs, FASAE, CAE, is cited in the Associations Now article, “Hitting a Membership Milestone Despite Adversity.” In the article, APMP’s CEO, Rick Harris credits The Art of Membership “as the guiding principle for reaching APMP’s membership goal.” APMP had set lofty expectations and in nine of the 10 years it experienced a 10 percent or higher growth in membership before eventually surpassing 10,000 members. To read more about APMP’s success story, you can read the article here.

You can find The Art of Membership: How to Attract, Retain and Cement Member Loyalty on the ASAE website.  (2014, 288 pages, hardcover)

July 2020

(Image: Sheri Jacobs)