Listen to Sheri Jacobs, FASAE, CAE, discuss digital transformations of associations.
Avenue M CEO Sheri Jacobs, FASAE, CAE, was interviewed in Stuart Meyer’s podcast, Social Frequency Storytellers, to share insights from her book, Pivot Point: Reshaping Your Business When It Matters Most. Sheri and Stuart discuss “non-profit” as a business strategy, how to stay nimble, and how to be a disrupter instead of becoming disrupted.
In addition to sharing a few of the case studies featured in Pivot Point, Sheri shares observations on the type of research requests her company, Avenue M Group, is seeing more and more lately. She also emphasizes the importance of focusing on solving problems: “Individuals don’t turn to an association for their benefits; they are looking for solutions for their problems.”
Listen to Sheri’s full interview here!
(Image: Adobe Stock)