Attend Sheri’s session titled, “The Last Mile: Developing Programs and Products That Solve Problems.”
Consider the following scenario: It’s been two years since you launched your new educational program, and your attendance or revenue has fallen far short of projections. Leadership is considering pulling the plug on the initiative. Before the launch, you conducted a survey, listened to volunteer leaders, and heavily promoted the program through multiple channels. So, what went wrong?
This is a familiar scenario for many associations. Sheri Jacobs, FASAE, CAE, author of Pivot Point and The Art of Membership, will share her expertise on the key components to developing programs and products that solve your members’ problems.
To learn the successful strategies to develop products that fly off the shelf and programs that sell out, see her ASAE Annual Meeting session titled, “The Last Mile: Developing Programs and Products That Solve Problems.”
Posted on May 15, 2019