Shorter days and colder temps can sap energy and focus, but they don’t have to. While many association leaders stay motivated through the winter, others struggle. The key to staying inspired? Positivity, perspective, and connectivity go a long way.

Winter can sometimes feel interminable, and many people find their motivation flagging at work. It’s understandable. The anticlimactic post-holiday slump, commutes in wintry weather, and lack of sunlight can zap energy levels before the workday even begins. It’s not always easy to stay focused and productive when it’s dreary outside.

Or is it?

Who Stays Motivated—and Why?

A recent Avenue M quick poll of 63 executives found that while a small group of association executives struggle to stay driven in winter, many leaders power through without (ahem) breaking a sweat.

• 52 percent said they don’t feel any drop in motivation
• 32 percent feel a little less energized
• 8 percent experience a noticeable dip in drive
• 8 percent find it difficult to stay engaged

The association executives who remain motivated say their ability to stay focused comes down to mindset, structure, and environment. “Work is a joy,” one leader said, noting that they thrive in their work, regardless of the season.

Others find that winter even boosts their focus. One executive said that winter is their busy time and that they would rather be at the office when the weather is dark and cold, adding, “Summer is harder as the sun is out and it’s quiet.”

Common themes among the highly motivated include sticking to routines, prioritizing well-being, and embracing winter’s unique advantages—whether it’s a packed schedule, remote work flexibility, or the opportunity for more face-to-face interactions with members.

However, not everyone agrees. One leader who feels less motivated during winter highly recommends “taking time off” during the season.

Tips to Stay Energized in Winter

What are other ways to keep up energy and morale during the colder months? Dr. Emily Anhalt, clinical psychologist, international speaker, and author of the forthcoming book, Flex Your Feelings, recommends several strategies to beat the winter doldrums.

• Reframe winter. See winter as a chance to recharge and reset. Instead of resisting the urge to slow down, embrace your natural rhythm. Give yourself guilt-free rest when you need it, and use this time to prepare for when the weather improves and your motivation naturally returns.
• Seek light. Research shows that morning light is essential for our bodies to function at their best. If natural sunlight is scarce where you live in February, a light therapy lamp can help boost your mood and motivation. Try pairing it with a morning ritual like journaling, gratitude practice, or sipping tea for an extra lift.
• Set realistic expectations. Set small, achievable goals and celebrate even the little wins—momentum keeps you moving. Social connection also plays a big role in motivation and productivity, though it’s often overlooked. Plan coffee or work dates with friends, bring your team together when possible, and check in on the important people in your life.

The Upshot: Make Winter Work for You

Winter can diminish motivation but, by tweaking expectations and developing positive habits, it’s possible to stay energized and productive. Whether it’s looking at the season as a time to recalibrate, finding more sources of light, or staying connected with others, small changes can make a big difference. Bonus: Spring is right around the corner!

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For more insights into managing the winter work blues, read Avenue M’s quick summaries of the following resources, and click the links below.

How To Stay Productive During the Winter

Darker days can disrupt your energy, focus, and sleep, making it harder to stay productive. Sunlight boosts mood and alertness, while less of it increases the risk of seasonal blues. Studies show natural light reduces stress and fatigue at work, so when daylight is scarce, it’s worth finding ways to soak up as much as possible.

Shorter days can make winter feel draining, but it’s also a great time to reflect, reset, and stay on track. Try these tips:

• Soak up sunlight whenever possible—get outside or use a seasonal affective disorder (SAD) lamp. 
• Meditate for a few minutes daily to boost mood. 
• Keep moving, even with a short at-home workout. 
• And don’t forget perspective—winter stress is real, so be kind to yourself and plan something fun to look forward to.

4 HR Strategies to Mitigate the Winter Productivity Dip in January

Shorter days and colder weather can drain energy and motivation, making January the least productive month. Many people struggle with post-holiday blues, Seasonal Affective Disorder (SAD), and workplace stress–all of which can take a toll on focus and mood.

Experts say self-care and movement are key to pushing through. Exercise boosts energy, improves sleep, and increases serotonin to combat the winter slump. Staying active, getting outside, and connecting with others can help lift your mood and keep productivity on track.

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Contributors: Sheri Jacobs, FASAE, CAE & Lisa Boylan
Image: Sheri Jacobs, FASAE, CAE