This winter is the opportune time to lift members’ spirits.

Written by Nick Fernandes

(Image: Adobe Stock)

Studies show the post-holiday blues can linger into the later months of winter. Instead of becoming complacent, Avenue M thinks this is an opportune time for associations to assess, attract and retain members using a few easy-to-implement tactics.

For many of us located in parts of the country where January and February are filled with cold, snowy and often gloomy days, our energy and morale can sometimes “take a hit.” According to the Mayo Clinic, there are more than 3 million cases per year of Seasonal Affective Disorder (SAD), commonly referred to as the “Winter Blues.” Poor weather conditions, increased credit card debt, elapsed time since religious and New Year’s celebrations, and failing New Year’s resolutions all factor into this change in demeanor. 

Post December, many companies take advantage of consumer temperament by heavily promoting things that make us happy—vacations, comfort foods, spa days, etc. This should be looked at as an opportunity for your association to bring some extra inspiration and happiness to your members—in other words, give them something to look forward to.

If your association has a meeting in January or February, is it located in a desirable location? Is there some form of entertainment or fun networking opportunities? Do you encourage your local chapters to host enjoyable events? Do your events appeal to various members (e.g., both millennials and baby boomers)? Could you include humor, interesting facts or games in your newsletters or website? 

To read about more opportunities, read the white paper in its entirety here: Getting Rid of the Winter Blues.

Posted on February 17, 2017