Sheri Jacobs, FASAE, CAE, offers advice on how to put members first during challenging times.

Avenue M president and CEO Sheri Jacobs, FASAE, CAE, is quoted in the recent Associations Now article, “Membership Tips for Challenging Times: Three Ways to Put Members First.” She recommends that associations do everything they can to retain membership “even if it means they will experience a loss in dues revenue.” Sheri also encourages associations to embrace change during challenging times by focusing on what can be gained rather than what might be lost.

To read the full article and to learn more ways to put members first during challenging times, click here.

October 2020

(Image: Sheri Jacobs, FASAE, CAE)