Sheri Jacobs, FASAE, CAE, offers advice on how associations can improve their membership program.

President and CEO of Avenue M Group, Sheri Jacobs, FASAE, CAE, is featured in the Associations Now article, “A Membership Roadmap for 2022.” In the article, Sheri talks about the importance of diving deeper into understanding member needs when planning for membership in 2022. She states that “Data will drive membership in the future, and that means upping your commitment to collecting, analyzing, and using data as part of your decision-making process.”

For associations to be innovative, Sheri encourages testing new ideas even if there is not consensus among everyone. She states that “You do not need consent. You don’t even need two people. As long as one person says they are willing to make it happen, you do it.”

To read the full article and to learn more about how your association can build a membership roadmap, click here.

January 2022

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