As a Market Research Assistant, Amanda aids all aspects of marketing and research projects— conducting primary and secondary research, editing and refining documents, assisting with client meetings and communications, and supporting project management. Before joining Avenue M Group, Amanda worked as a research assistant at Northwestern’s Relationship and Motivation Lab (RAMLAB), where she coded qualitative data, conducted literature reviews, and assisted in launching new research projects. Amanda graduated from Northwestern University with a Bachelor of Arts in Psychology and Statistics. Because of her background in the social sciences and applied mathematics, Amanda likes working with both quantitative and qualitative data, and she enjoys utilizing both to provide clients with the necessary tools to make decisions backed by data.