Sheri Jacobs, FASAE, CAE, shares an easy change associations can implement to increase email response rates.
President and CEO of Avenue M Group, Sheri Jacobs, FASAE, CAE, is featured in the Associations Now article, “Membership Pro Tip: One-Word Change Increases Email Response Rates.” In the article, Sheri suggests switching the word “input” to “help,” to yield higher response rates. For example, try changing “We need your input” to “We need your help.” She further explains that making this quick switch compels “people to pause and be open to hearing what you’re about to say.”
Sheri states that people join associations “to belong to a community and to give back.” By using the word “help,” the reader feels like their input is valuable.
To read the full article and to learn more about increasing email response rates, click here.
(Image: Adobe Stock)