Sheri Jacobs, FASAE, CAE, explains why measuring impact is key to staying relevant.

Are you having the same impact on your members as you did when your annual meeting, journal, or industry standards were first created? Have your members’ responsibilities or work environments shifted in recent years?

Your association may promote its education, content, networking, and advocacy as elements of its value proposition, but can your association demonstrate the impact of those offerings on members and their work?

In a recent article in Associations Now, Sheri Jacobs, FASAE, CAE, author of Pivot Point and The Art of Membership, shares steps for measuring your association’s impact on the community you serve.

Download the full article below to learn the question that all association leaders should ask themselves.

“Your Most Important Measurement: Impact” by Sheri Jacobs, FASAE, CAE


(Image: Adobe Stock)

Posted on May 14, 2019