Sheri Jacobs, FASAE, CAE, shares advice on new ways to engage, recruit, and retain members during challenging times.

Avenue M Group president and CEO, Sheri Jacobs, FASAE, CAE, is quoted in the recent Associations Now article, “Tips for Navigating a New Membership Terrain.” Sheri recommends that organizations rethink the traditional channels they use to engage members and begin to explore new ones. She states that “it has become increasingly important to have many micro segments within your value proposition to meet member needs—whether you are a trade or professional organization.”

To help recruit new members, Sheri also encourages organizations to think beyond expansion within their existing member markets and to begin “looking at adjacent markets where there are resources you don’t have.”

To read the full article and to learn more ways to engage, recruit, and retain members, click here.

February 2021

(Image: Sheri Jacobs, FASAE, CAE)