Sheri Jacobs, FASAE, CAE, discusses new ways to deliver value to members during the pandemic.

President and CEO of Avenue M Group, Sheri Jacobs, FASAE, CAE, is featured in the Associations Now article, “Membership Reshaped by Crisis.” Sheri provides valuable insights on how associations can rethink their membership structures to deliver value in new ways to individuals during the pandemic. She states that associations need to be asking themselves the question, “How do we get quick, easy, and reliable answers and new ways to work out to our members?”

Sheri also notes that change is happening fast and encourages associations to try new things, stating that “it’s a dangerous thing to rely on what’s happening today.”

To read the full article and to learn more about how associations are adapting their membership structures during the pandemic, click here.

November 2020

(Image: Adobe Stock)