Sheri Jacobs, FASAE, CAE, discusses new ways associations can lower expenses and generate nondues revenue.

President and CEO of Avenue M Group, Sheri Jacobs, FASAE, CAE, is featured in the Associations Now article, “Focus on Lowering Expenses Rather than Raising Membership Dues.” In the article, Sheri states that “you can’t squeeze money out of people that doesn’t exist,” and proposes a few alternatives to increasing membership dues, such as exploring new strategies that might lower expenses.

Believing that, “there’s never been a better time to test any idea, no matter how outrageous it is,” Sheri encourages associations to think creatively about how they can generate nondues revenue. For example, associations can establish staff-run consulting services or collect useful benchmarking data for their members.

To read the full article and to learn more about ways your association can generate nondues revenue, click here.

May 2021

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