The Art of Membership
Author Sheri Jacobs, CAE, presents principles for membership based on years of experience working for and consulting associations, ASAE research, and conducting more than 40 market research studies. The Art of Membership will give you the framework and knowledge to create and customize a solid membership strategy no matter what size your organization is or which industry or sector it serves. Just a few of the topics covered include:
- Finding Your Value (including a chapter on pricing strategies)
- Defining Your Members (Are they members or customers?)
- Selling Your Organization
- Personalizing the Process--which includes a chapter on overcoming objections and another chapter on engagement, onboarding, and the first 90 days.
The book is filled with association cases, examples, checklists, and worksheets to walk you through the concepts of goal, strategy, and tactics--everything you need to create your membership to-do list.
You can find The Art of Membership: How to Attract, Retain and Cement Member Loyalty on the ASAE website. (2014, 288 pages, hardcover)