Success Story: The National Society of Histotechnology (NSH) implements recommendations from Avenue M Group’s research.
Avenue M Group is mentioned in “Packaging Online Education with Membership Drives Value,” an article on the ASAE website. The article references a 2019 research study Avenue M conducted on behalf of NSH where Avenue M surveyed NSH’s members and provided recommendations for new membership models.
The survey revealed the importance of access to histology education, so Avenue M recommended models which increased the value of membership by offering enhanced access to education. NSH used this research to successfully implement a new Enhanced Education membership option that provided unlimited access to online webinars.
To learn more about how NSH launched its new membership model, click here.
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