Testimonials
"We recently worked with Sheri to revamp our organization’s strategic plan. She skillfully led staff and members through thoughtful discussion, challenged us to use creative ways to look at things differently, and asked the tough questions. Sheri was able to take an overwhelming amount of information generated throughout the process and boil it down into a concise, easy-to-understand, future-ready plan for our organization. Her vision will be instrumental in giving us the tools to navigate the challenges and opportunities ahead as we help our members and our organization thrive, today and into the future."Bonnie Stewart, CEO, Connecticut Society of CPAs
"In 2020, I was a Partner at Avenue M Group when I was hired to lead INFORMS. I left one dream job for another dream job. When I needed a brief employee survey when I started at INFORMS, I turned to Avenue M. When I needed a new strategic plan, I turned to Sheri Jacobs for her expert facilitation and writing skills. Because I worked there, I know how "the sausage gets made" and it is expertly done by Sheri and the whole Avenue M team. "Elena Gerstmann, PhD, Executive Director, Institute for Operations Research and the Management Sciences
"I enjoyed working with Sheri and her Avenue M team. I particularly appreciated their organized project management on a complex project, thorough market research, recommendations founded upon data and a wealth of experience, and insightful presentation to the Society’s leadership from a trusted third-party advisor."Tom Smith, ENV SP, CAE, F.ASCE, Executive Director, American Society of Civil Engineers
"Avenue M has been a true strategic partner to The Ohio Society of CPAs. We have come to rely on their considerable association expertise... Avenue M gets under the hood of our organization to help us identify key member segments and the value drivers that resonate... When it comes to research, Avenue M is unparalleled in its approach and work product. They know the right questions to ask to uncover the information we need to elevate our game... I highly recommend Avenue M to anyone looking to fuel their growth with data-driven member insights and strategies. Scott D. Wiley, CAE, President & Chief Executive Officer, The Ohio Society of CPAs
"Prior to the pandemic, IFT hired Avenue M to lead our staff and leadership in a comprehensive review of our entire product portfolio and strategic planning. Despite the impact of the pandemic, and through the creativity of the Avenue M team, we were able to continue the project with no loss of quality or engagement. Their virtual facilitation style ensured the quality of the project and experience was exactly what it would have been in person. The outcomes ensured our ability to make critical decisions and move the organization forward amidst great uncertainty!"Christie Tarantino-Dean, FASAE, CAE, Chief Executive Officer, Institute of Food Technologists
"ASA has enjoyed being a long-term client with Avenue M, particularly on membership strategy. Their work delivers actionable strategic insights. Their team is very much on top of the key trends in our industry. ASA is a stronger organization as a result of our work with Avenue M."Paul Pomerantz, Chief Executive Officer, American Society of Anesthesiologists
"Whenever AIHA is in need of a large-scale membership-related market research project, the first thought that comes to mind is to call Avenue M. They have a deep bench of expertise that is always attuned to the needs of what we are looking for. Besides conducting their market research deftly, they routinely add valuable insights and recommendations in their reporting, consistently going above and beyond our expectations... This intelligence provided my staff with a useful guidepost for further internal deliberations."
Lawrence Sloan, MBA, CAE, Chief Executive Officer, American Industrial Hygiene Association
"It was extremely helpful to have specific information on the factors that impact recent graduates’ decision to renew... The insights drawn from the research are foundational in our discussions, and we will continue to use the insights as we shape additional programming for this group. A sincere thanks to you and your team for the expertise you brought to the project."Angela Roberts, Chief Marketing & Communications Officer, American Veterinary Medical Association
"We are a data driven organization and Avenue M has been an essential partner as we develop our future. They deliver relevant, high quality data coupled with deep and actionable insight that compels leadership and staff to think in new and different ways. Working with Ave M helps turn what can be, at times, difficult or uncomfortable conversations into true visioning exercises."Gregory J. Fine, FASAE, CAE, Former Executive Vice President/Chief Executive Officer at CCIM Institute & CCIM Technologies, Inc.
"Sheri Jacobs and her staff at Avenue M group are terrific to work with. They are highly professional, knowledgeable, and creative. As we worked on a tough dues restructuring project, I found them to be true partners throughout the entire process, listening to our concerns and supporting staff and volunteers through all the hard conversations. Sheri and her team have been a tremendous asset to our association."Kristine Metter, CAE, Vice President, Member Services, America’s Essential Hospitals
"We enjoyed working with Avenue M on our Member Needs Assessment project. Sheri and her team were very professional and timely from the start. In the beginning, we received a very clear project plan and knew what the timelines were and what staff involvement was required. The entire process was seamless and felt easy to manage on our side. The staff was impressed by how knowledgeable Sheri’s team was regarding survey project plans, and the ending program deliverables."BICSI
"I'll read anything that Avenue M distributes. We bought Sheri's book 'The Art of Membership,' picked out the parts we wanted to focus on, and sticking to her suggestions, grew our membership nearly 70 percent in two years."Rick Harris, Executive Director, Association of Proposal Management Professionals
