Sheri Jacobs, FASAE, CAE, discusses the top trends of 2020 for growing nondues revenue.

President and CEO of Avenue M Group, Sheri Jacobs, FASAE, CAE, is featured in an interview for Associations Now where she provides insight on the top three trends that can help an association boost their nondues revenue stream.

One key insight is to not undervalue customers, as they can have a large impact on generating revenue for an association. With many employers no longer reimbursing employees to maintain membership with professional organizations, it is crucial to pay attention to the customer.

To read the full article and to learn more about how to maximize your association’s nondues revenue, click here.

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