Avenue M’s CEO, Sheri Jacobs, FASAE, CAE, discusses innovative membership models in presentation to digitalNow attendees.
Written by Avenue M team
May 8, 2018
Austin, TX – At the 2018 digitalNOW conference Avenue M Group, CEO, Sheri Jacobs, FASAE, CAE, and three other leading association executives: Ron M. Moen, CAE, CIO, CHEST, Scott Wiley, CAE, President & CEO, The Ohio Society of CPAs, and Amy Lestition Burke, MA, CAE, Vice President, Member Engagement, Association Management & Consulting, MCI USA, led a presentation discussing innovative approaches to growing membership. The session focused on using artificial intelligence, customization and technology to capture a larger share of the marketplace. The presenters shared examples from the association community and disruptions in the for-profit world. A PDF of the session deck, “Beyond Membership: Using AI and Innovative Models to Capture a Larger Share of the Market” is available here: Beyond Membership Presentation. To read a full description of the session from DigitalNOW, click here.
(Image: Adobe Stock)
Published on: May 8, 2018