Avenue M’s CEO, Sheri Jacobs, FASAE, CAE, discusses innovative membership models in presentation to digitalNow attendees.

Written by Avenue M team

May 8, 2018

Austin, TX – At the 2018 digitalNOW conference Avenue M Group, CEO, Sheri Jacobs, FASAE, CAE, and three other leading association executives:  Ron M. Moen, CAE, CIO, CHEST, Scott Wiley, CAE, President & CEO, The Ohio Society of CPAs, and Amy Lestition Burke, MA, CAE, Vice President, Member Engagement, Association Management & Consulting, MCI USA, led a presentation discussing innovative approaches to growing membership.  The session focused on using artificial intelligence, customization and technology to capture a larger share of the marketplace.  The presenters shared examples from the association community and disruptions in the for-profit world.  A PDF of the session deck, “Beyond Membership: Using AI and Innovative Models to Capture a Larger Share of the Market” is available here: Beyond Membership Presentation.  To read a full description of the session from DigitalNOW, click here.


(Image: Adobe Stock)

Published on: May 8, 2018