Sheri Jacobs, FASAE, CAE, shares three strategies for building a successful model.
Avenue M CEO Sheri Jacobs, FASAE, CAE, is featured in the December 2019 edition of The Membership Management Report (vol. 15, no. 12) in an article titled, “Is It Time to Reshape Your Organization?” One of the three strategies she shares is empathizing with members and understanding pain points from their perspective: “What jobs do they have to complete on a daily basis, and how can your organization help them get those jobs done?”
To learn the other strategies for building a successful model, check out the December 2019 edition of The Membership Management Report (paid access on Wiley Online Journal).
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